5 things I learnt about life watching this movie in 4DX
I will be sharing with you 5 things I learnt about life watching the movie War for the planet of the Apes in 4DX.
Recently several industry have/are experiencing major disruption from startups who are making waves. If you haven’t had of 4DX movie, well you are not the only one. This is a new an absolute cinematic experience which is going against the status quo of theater experience. Instead of just watching a movie, you get to be part of the movie.
First of all, what’s 4DX?
I recently went to a 4DX screening of War for the planet of the Apes and it was the coolest movie experience of my life. Regal Meridian 16 theatre located in Seattle Washington is the fourth U.S. city to get 4DX Theater after New York, Los Angeles and Orland. I believe so far, there are only a totally of 5 in U.S. cities.
4DX Theater is where people/audience experience movies with all the senses. It such a cinematic experience where motion chairs and environmental effects such as wind, ticklers, rainstorm, scent and yes, vibration perfectly synchronized with the action on the scene.
In a world where consumers are demanding interactive customer experience, 4DX is revolutionizing theater business model. Here are 5 things I learnt from watching War for the Planent of the Apes in 4DX and what businesses needs to embrace in order to be successful.
1. Innovate
Business needs to improve user experience by making routine less routine. This can be done by big businesses moving from big business mindset to a small individualized, customer focused.
2. Reinvent
The marketplace is changing rapidly and so are customer needs and businesses can’t afford to lag behind. If business are slow in reinvesting themselves or the product they offer, they are going to slowly loose relevance with their clients. Besides, why wait and fall behind?
3. Customer Experience
Make the experience incredibly special. The 4DX is a thrill unlike anything else I have ever experienced. I totally felt like a kid at the candy store. As businesses, try to find creative ways to engage with customers.
More on things I learnt about life though 4DX movie?
4. Differentiation
How to you drive future purchases? It certainly not by doing the same thing over and over again but by molding something new. Design solutions that are responsive to market realities. And that’s why it’s essential to collect and utilize consumer insights and fine tune your business model.
5. Target Audience
4DX is a complete game changer, its completely changing the way audience interact with movies.
Let me know your thoughts.
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